Miami Licensing

The name, seal, and most recognized logos associated with Miami University are registered trademarks or service marks and are the exclusive property of the University. A University licensing program authorized by the Board of Trustees and administered by the Director of Business Services governs reproduction of these marks on merchandise of any kind, or for other commercial purposes.

The licensing program requires that companies wishing to produce merchandise containing University marks be license by the University; submit all products and artwork to the University for approval prior to production, and, except where exempted in the policy, pay royalties to the University to recognize the value of these marks.

Student organizations often seek to use the name and/or logos of the University on various types of merchandise, for use by the group, as favors/souvenirs for their members, or for fundraising activities.

Licensing policies require that:

• the merchandise be produced only by manufacturers or suppliers licensed through the University; and,
• the manufacturer or producer (licensee) must either pay the royalty or seek a specific Royalty exemption on each item from the Director of Business Services; and,
• all artwork for use on student organization merchandise must be approved by the Director of Business Services prior to production. If any Miami marks or logos are used on an item, all artwork to be used on the item must be submitted, regardless of whether a graphic contains Miami marks, or whether a similar usage was previously approved.
• The attached form must be completed and signed prior to ordering merchandise bearing university trademarks.

The Guide for Use of University Marks By Student Organizations

The Guide for Use of University Marks By Student Organizations is available on line at http://www.units.muohio.edu/bussvcs/licensing.html. This document provides detailed information on the licensing program and its application to student organizations. While the University does not wish to interfere with creative student activities, Miami is committed to protecting its name, wordmarks, and logos, and ensuring that the marks are correctly displayed and that they do not reflect unfavorably on the University in the context presented. The University is also committed to protecting the integrity of the licensing program and licensee who support it, and must expect compliance with the licensing policy from all individuals and organizations.

For a complete list of current Miami University licensees, please visit the website for our licensing agency, the Licensing Resource Group, at www.lrgusa.com. To view the list from the home page, select “Resources”, then “Licensed Manufacturers.” For other questions on the licensing policy or its application, please feel free to call 529-4225.