Rob Schorman

Contact

• schormr@muohio.edu
• Office: Room 116J Johnston Hall, Middletown Campus
• 513-529-5129

Titles

• Associate Professor of History
• Associate Dean for Academic Affairs, Middletown Campus

Education

• PhD 1998, Indiana University
• MA, Indiana University
• BA, University of Michigan

Teaching and Research Interests

• American popular culture
• Advertising

Selected Publications

• Selling Style: Clothing and Social Change at the Turn of the Century, University of Pennsylvania Press, 2003
• “Claude Hopkins, Earnest Calkins, Bissell Carpet Sweepers and the Birth of Modern Advertising,” Journal of the Gilded Age and Progressive Era, April 2008

Work in Progress

Dr. Schorman’s current book project explores the lives and careers of two early advertising practitioners, Claude Hopkins and Earnest Elmo Calkins, in an effort to illuminate the history of American advertising between 1890 and 1930.