Business Services
Trademark Licensing
What is the purpose of the Trademark Licensing Program?
The Department of Business Services at Miami University regulates the commercial use of the university's name and identifying marks, both on and off campus, to ensure the protection of Miami’s excellent reputation and maintain high standards of use.
Who participates in the Trademark Licensing Program?
All manufacturers of products bearing the trademarks of Miami University must enter into a nonexclusive Trademark License Agreement with the university. The Licensing Resource Group (LRG) administers Miami’s Licensing program. Information and an application for licensing are available at the LRG web site, http://www.lrgusa.com. Once a licensing agreement has been signed, camera-ready artwork and electronic files of university and intercollegiate athletics trademarks are available at http://www.trademarxonline.com.
What kind of merchandise requires a trademark license agreement?
All products that are imprinted with a Miami University trademark require licensing. These trademarks include the name of the university, the university seal, the intercollegiate athletics logos and wordmarks, including "RedHawks," and all other identifying marks of the university. This also includes the athletics logos of the Hamilton and Middletown campuses. Licensing is required regardless of whether the material is produced for resale or for use by units of the university.